Who are we?
We are Beard and Co
At Baard en Co, we deliver the crème de la crème of grooming products directly to your door every day. What started as a focus on beard products has now evolved into a specialization in complete men's grooming, with brands carefully selected. Our webshop is entirely Belgian, which means everything is handled in-house, without intermediaries. This guarantees you fast and high-quality shipping. Not sure what you need? At Baard en Co, customer focus is our top priority. We are eager to help you find answers to your questions and are happy to provide advice where needed. Our goal? To become the ultimate shop for men's grooming in Belgium. Because your satisfaction is our top priority!
The face behind Baard en Co
Meet Jeroen, the proud founder and boss of Baard en Co and of course a passionate beard wearer. He is available day and night for you by running this awesome webshop.
And who is ready to welcome you with open arms? Katrijn! She is the logistical genius behind the scenes, ensuring that everything runs smoothly while we are busy packing your amazing orders.
And what do we do when we’re not busy decorating your packages? Well, you can often find us by the water, canoeing or swimming with our furry four-legged friends. Oh yes, we also have two super friendly dogs who make sure that your package is picked up on time by the courier. They take their job seriously!
If you have any questions about Baard en Co or our fantastic products, please don't hesitate to contact us. We are eager to help you.
See you soon
A piece of history
2018
The year that beards became completely trendy and
beard products were available everywhere except in Belgium. That's where I gladly
change. I had been toying with the idea of starting an online shop for several years.
after my Crossmedia training. Beard and Co came to life and was mainly
focused on, you guessed it, beard products.
2019
Everything is going well and we are happy to expand our range. After some research, it turns out that shaving products are the best next step. Let’s go.
2020
The year of corona. What initially seems like a major challenge,
quickly take a positive turn. With extra time, we can
investing in better and more beautiful products. We also choose to add hair products
to add to our assortment because everyone now has to maintain their own hairstyle.
2021
We have experienced tremendous growth and now have over 250 different products available online.
2022
After further growth to around 400 different products,
It is also time to innovate. We are working on the webshop to make it more user-friendly and thus improve the customer experience.
2023
We're kicking off the year with over 600 products in our webshop. This year, we want to explore the possibility of opening a physical store to
open and meet our customers. Stay tuned!
2024
We are excited to announce that Beard and Co is no longer only found online. We have opened our very first concept store and barbershop! Here, our customers can not only see, smell, and try our products, but also enjoy an authentic barbershop experience. Our barber is ready to assist you with advice and grooming, so you always look stylish and well-groomed. Whether you're looking for beard oil, shaving products, hair care, or just a fresh new look—you're in the right place with us. Come by and discover for yourself what Baard en Co to offer!
The Team
FOUNDER
Jeroen Convens
CO-FOUNDER
Katrijn Van der Schoepen
OFFICE DOG
Rex
CHIEF SECURITY
Swa
