Reuzel: The Brand for the Modern Man – Classic Style, Craftsmanship, and High-Quality Care

Reuzel is a name that is synonymous with artisanal quality, classic style, and the highest level of male grooming. The brand has its roots in Schorem Haarsnijder and Barbier in Rotterdam, a legendary barbershop where traditional craftsmanship, rock-'n-roll, and a tough attitude come together. Leen and Bertus, the founders, have created a product line with their decades of experience as barbers that is loved worldwide by men who take their beard, hair, and overall grooming seriously.

For customers considering purchasing Reuzel products through Baard&Co, the brand offers not only the ultimate grooming solutions but also a style statement that is deeply rooted in the rich history of traditional barbershop culture. Here is everything you need to know about the brand before adding it to your grooming routine.

Reuzel: The Story Behind The Brand

Reuzel was born from the vision of Leen and Bertus, two barbers with a passion for old-school barbering and classic styles. Their barbershop, Schorem, is globally recognized as one of the most iconic places for men's grooming, focusing on the essence of masculinity, style, and simplicity. Reuzel, which means "lard" in Dutch, refers to the origin of traditional pomades that were once made from animal fat and scented with apples.

Although it has now evolved far beyond these traditional products, the brand remains true to the timeless barber values of quality, precision, and style. The brand offers not only products that work exceptionally well but also a piece of that classic barbershop experience, packaged in a rugged, recognizable design.

Who is Reuzel?

Reuzel is there for the modern man who takes his appearance seriously and values both traditional and modern grooming products. The brand targets a wide range of men – from those who want to emulate the classic, slick hairstyles of the 1950s, to those who sport a full, wild beard and are looking for products that keep their facial hair perfectly in check. With Reuzel, you not only choose high-quality grooming but also an iconic style that has stood the test of time.

Whether you want a sleek polished look or a more casual, natural appearance – Reuzel has products that suit every personal preference and hair or beard type.

The Product Range of Reuzel

Reuzel offers a wide range of grooming products specifically developed for men. Below is an overview of the different product categories that Reuzel offers, along with the specific benefits and properties of each product.

1. Hair Care and Styling

Reuzel is known for its impressive collection pomades, which are praised worldwide by both professionals and consumers. These pomades vary in strength and shine, allowing you to always find the right product, regardless of your hair type or desired style. The pomades are available in both water-based and oil-based formulas, each with unique properties that cater to specific styling needs.

• Reuzel Red PomadeA water-based pomade with medium hold and high shine, perfect for a smooth, sleek look that lasts all day.
• Reuzel Green PomadeThis oil-based pomade provides a strong hold and medium shine, ideal for classic styles such as pompadours or slick-backs.
• Reuzel Blue PomadeA strong hold and high shine, perfect for thicker hair types or for a long-lasting, polished look.
• Reuzel Pink PomadeThe heaviest of them all, with a super strong hold and a medium shine, ideal for men who want to keep their style firmly in place, even under extreme conditions.

In addition to pomades, Reuzel also offers an extensive line of shampoos and conditioners These have been specially developed to keep the hair healthy, strong, and hydrated. Some highlights are:

• Reuzel Daily ShampooA mild shampoo that is suitable for daily use and leaves the hair feeling fresh and clean without drying it out.
• Reuzel Scrub ShampooA deep cleansing shampoo that removes excess product residue and dirt, leaving the hair feeling light and healthy again.

2. Beard Care

Reuzel understands that a well-groomed beard is not only a style statement but also a matter of personal care and comfort. The brand offers a range of products specifically developed to nourish, soften, and keep the beard looking well-groomed.

• Reuzel Beard BalmA nourishing balm that hydrates the beard, tames it, and keeps it styled, while soothing and protecting the skin underneath.
• Reuzel Beard FoamAn innovative leave-in conditioner that softens, refreshes, and hydrates the beard while providing a light hold without feeling sticky.
• Reuzel Beard OilThis light, non-greasy beard oil hydrates both the beard and the skin, making the beard feel softer and look healthier.

In addition, they also offer a beard shampoo, specially designed to remove dirt, oil, and product residues without stripping the beard of its natural oils.

3. Shaving products

For men who love a clean-shaven look, Reuzel offers a line of shaving products that provide a comfortable and thorough shaving experience.

• Reuzel Shave CreamThis shaving cream provides a smooth shave while hydrating and soothing the skin, helping to prevent irritation.
• Reuzel AftershaveA classic aftershave product that refreshes, soothes, and calms the skin after shaving, with a masculine, invigorating scent.

4. Skin Care

In addition to hair and beard care, Reuzel also offers products aimed at men's skincare. The brand provides high-quality soap and scrubs that help keep the skin fresh and healthy.

Unique Features of Reuzel

Reuzel stands out due to a number of unique characteristics that make the brand popular among both professional barbers and consumers:

1. Craftsmanship and TraditionReuzel is created by barbers who master their craft to perfection. Each product is the result of decades of experience and expertise in traditional hair and beard care.

2. High-Quality IngredientsThe products from Reuzel are made with carefully selected high-quality ingredients, often with a mix of natural and innovative components that ensure optimal care and results.

3. Wide AssortmentOf you are looking for a light hold with a natural shine, or a super strong hold for a classic pompadour, Reuzel offers a wide range of products for every style and hair type.

4. Pleasant ScentsReuzel products are known for their distinctive, masculine scents, which range from fresh and spicy to rich and earthy. These scents provide you with a refreshing and long-lasting fragrance experience without being overpowering.

5. Bold, Iconic DesignThe products from Reuzel have a striking, vintage design that perfectly matches the robust, old-school barber atmosphere of the brand.

Why Choose Reuzel at Beard&Co?

At Baard&Co, we understand the needs of the modern man and strive to offer only the best brands. Our carefully selected range of Reuzel products provides the perfect balance between classic style and modern grooming techniques. Whether you're looking for pomades, beard care, or skincare, we offer expert advice and a comprehensive selection to meet all your grooming needs.

In short, Reuzel is not just a grooming brand – it is a symbol of quality, tradition, and style. Add Reuzel's iconic products to your routine and elevate your grooming to the next level.